Brand MarketingGoodby’s Rhodes Jumps to StrawberryFrogOperations director to also switch coastsBy Gabriel Beltrone|May 20, 2011 ShareBy Gabriel Beltrone|May 20, 2011 Share StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson. Rhodes says her role Goodby was split between account duties and project management on the agency's Sprint business. In her new position—which starts June 1—Rhodes says she will be focused on instituting processes and structure at StrawberryFrog. She has been at GS&P for about four and half years, her second stint. Adweek Adweek