Goodby’s Rhodes Jumps to StrawberryFrog

Operations director to also switch coasts

StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson.

Rhodes says her role Goodby was split between account duties and project management on the agency's Sprint business. In her new position—which starts June 1—Rhodes says she will be focused on instituting processes and structure at StrawberryFrog.

She has been at GS&P for about four and half years, her second stint.