Goodby Wins Regional Reebok Business

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SAN FRANCISCO – Goodby, Berlin & Silverstein has been selected by Reebok International’s regional office here to handle its estimated $1-3 million account, according to sources within the advertising community. A spokesperson for the Stoughton, Mass.-based athletic footwear manufacturer would confirm only that the region had made a recommendation to Dave Ropes, Reebok’s vice president of marketing services worldwide, but would not name the advertising agency.

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