Goodby Wins Regional Reebok Business

SAN FRANCISCO – Goodby, Berlin & Silverstein has been selected by Reebok International’s regional office here to handle its estimated $1-3 million account, according to sources within the advertising community. A spokesperson for the Stoughton, Mass.-based athletic footwear manufacturer would confirm only that the region had made a recommendation to Dave Ropes, Reebok’s vice president of marketing services worldwide, but would not name the advertising agency. He said a final decision had not yet been reached. He said no announcement will be made until agencies in San Francisco, Atlanta and Chicago are chosen. Ketchum/S.F. and Chiat/Day, which maintains a field service office in San Francisco for its Nissan client, were also contenders. GBS officials were unavailable for comment. The spokesperson said a final decision could be delayed another 30 days because of the company’s decision to hire Leo Burnett/Chicago to handle it’s U.S. and European account. Burnett will be given an opportunity to compete for the Chicago regional business.
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