Goodby Wins More HP

NEW YORK Omnicom Group’s Goodby, Silverstein & Partners has added creative duties for Hewlett-Packard’s Personal Systems Group following a shootout with Publicis Groupe’s Publicis and Hal Riney, which had previously handled that business, sources said.

HP representative Ryan Donovan confirmed Goodby had won a “creative project” out of that group, but he would not comment on the size or scope of the assignment.

That group, which markets personal computers, spends about $300 million annually on ads, per TNS Media Intelligence.

The company rep said Hal Riney also continues to work with that HP unit, but he would not elaborate.

HP spent about $560 million in overall U.S. media in 2004 and close to $400 million through the first three quarters of last year, per TNS.

Goodby executives were unavailable for comment. Executives at Publicis and Hal Riney in San Francisco could not be reached.

HP’s best known ad effort is its “Picture Book” ads touting digital photo products, named by Adweek as 2004 Campaign of the Year. Goodby in San Francisco executes that work.