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At a time when Nike plans to trim marketing spending, Goodby, Silverstein & Partners has been tapped to handle the U.S. launch later this year of the Alpha line.
Goodby will develop all U.S. ads for Alpha, Nike’s new premium brand, which will include everything from basketball shoes to snowboarding products, said sources. Longtime Nike agency Wieden & Kennedy will handle international advertising for Alpha, according to sources.
With the win, San Francisco-based Goodby will control nearly half of Nike’s estimated U.S.
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