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SAN FRANCISCO Adobe Systems hopes consumers remember that it’s as easy to give as it is to receive.
In the company’s first-ever television commercial breaking today from Goodby, Silverstein & Partners, San Francisco, a ribbon-wrapped gift serves as a metaphor for the software company’s core product—Adobe Acrobat, which creates portable document formats or PDF files.
The advertising aims to clear up confusion about the firm’s products—specifically the difference between Acrobat software that allows the creation of PDFs and the ubiquitous free Adobe Acrobat Reader software.
“There
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