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Goodby, Silverstein & Partners is making layoffs as the San Francisco agency aims to simplify its operational structure.
The agency is folding project management back into account management and scaling back the size of its in-house production capabilities. An exact number of staffers who are being let go could not immediately be determined, and the agency declined to comment.
It's the second round of publicly disclosed layoffs this year for GSP. In May the agency confirmed it made cuts following its exit in March from the General Motors Chevrolet joint venture with McCann known as Commonwealth.
In an internal note, agency co-chair Jeff Goodby said about the current downsizing:
"As many of you know, the nature of our business is changing quickly.
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