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Commonwealth Bank, Australia, has split with Goodby, Silverstein & Partners and moved its business to M&C Saatchi, Sydney.
The shift came after a nearly three-month global agency review, which came down to Omnicom agencies GS&P and DDB and independent M&C Saatchi. By some accounts, the company, one of Australia’s "big four” banks, spends around $100 million on marketing communications.
Australian company Ikon Communications will continue as the bank’s media agency. Consultants Trinity P3 worked with Commonwealth in conducting the review.
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