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SAN FRANCISCO — Hewlett-Packard Co. on Thursday named Goodby Silverstein & Partners here its lead agency for worldwide branding and The Publicis Group Worldwide, including Publicis & Hal Riney San Francisco, its global agency for products, according to the client.
Before HP merged with rival Compaq, the two companies used several agencies for marketing and advertising. Thursday’s announcement keeps both agencies in their pre-merger roles. Optimedia will handle media spending. Publicis will be responsible for designing ads primarily for specific products, like printers and servers, while Goodby will handle overall brand advertising.
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