Goodby, Silverstein to Lead HP Ad Efforts

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SAN FRANCISCO — Hewlett-Packard Co. on Thursday named Goodby Silverstein & Partners here its lead agency for worldwide branding and The Publicis Group Worldwide, including Publicis & Hal Riney San Francisco, its global agency for products, according to the client.

Before HP merged with rival Compaq, the two companies used several agencies for marketing and advertising.

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