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goodby, SILVERSTEIN + PARTNERS,

SAN FRANCISCO

In a city steeped with interactive talent for hire, it seems peculiar that San Francisco’s Goodby, Silverstein + Partners chose someone with no online experience to start a “hybrid design/interactive group” in 2003. But then, adherence to norms has never been the agency’s strong suit. For the person picked to lead the group, associate partner and director of interactive and design Keith Anderson, the decision was—to a degree—liberating. Without a strong technical background, he says, the shop wasn’t limited in its thinking by the constraints of technology.



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