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CHICAGO–Goodby, Silverstein & Partners has been tapped by Anheuser-Busch to produce a round of spots for the Michelob brand, sources said.
The San Francisco agency was one of several A-B roster shops that pitched ideas for the $40 million brand late this summer (Adweek, Sept. 10). The St. Louis brewer also heard from Michelob’s lead agency Leapnet in Chicago, The Waylon Co. in St. Louis and Red Advertising in Boston, sources said.
A-B routinely asks its roster shops for ideas and farms out work.
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