Goodby Selected for Next Round of Michelob Ads

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CHICAGO–Goodby, Silverstein & Partners has been tapped by Anheuser-Busch to produce a round of spots for the Michelob brand, sources said.

The San Francisco agency was one of several A-B roster shops that pitched ideas for the $40 million brand late this summer (Adweek, Sept. 10). The St. Louis brewer also heard from Michelob’s lead agency Leapnet in Chicago, The Waylon Co.

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