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Polaroid Corp. is seeking to consolidate its $150 million global ad account. Its European agency, Bartle Bogle Hegarty in London, has enlisted Chicago-based B COM3 sister shop Leo Burnett in an effort to wrest the U.S. portion of the assignment from Goodby, Silverstein & Partners, sources said.
Polaroid representative Skip Colcord confirmed the company is “re-evaluating how we allocate our advertising resources,” though he downplayed the idea that it is a shootout. “We’re looking at ways we can fold in the substantial resources of Leo Burnett,” he added.
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