Goodby Reworks Pac Bell's Appeal

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By Joan Voight





SAN FRANCISCO–Pacific Bell has opted to drop from its ads a campy spokesman developed by agency Goodby, Silverstein & Partners.





The droll character wore a suit as he showered, trimmed hedges and hiked into the wilderness to show off Pac Bell services.





Goodby, Silverstein unveiled last week two ads that ran in California without the spokesman. The campaign marks the San Francisco shop’s first work for Pacific Bell Information Services since landing the $5-10 million business last year.



















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