Goodby Puts HP in Digital Picture

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LOS ANGELES Hewlett-Packard said Thursday that it is launching a global consumer product campaign under the banner “You +hp” as part of a comprehensive $300 million-plus push. The effort complements HP’s ongoing “(customer) +hp = everything is possible” global image campaign.

The image effort, from Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, is set to break on Thursday with a 20-page insert that highlights HP digital products and “reinforces the possibilities afforded by digital photography,” per the company.

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