Goodby Pulls Häagen-Dazs Back From 1980s Limbo

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Imagine a brand so hopelessly trapped in the ’80s that the mere mention of its name invokes unflattering images of everything wrong with that decade.

That was the problem Goodby, Silverstein & Partners says it faced when it took Häagen-Dazs’ $5-10 million account in November from J. Walter Thompson without a review.

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