Goodby Pairs People With Saturn Ions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Goodby, Silverstein & Partners broke the print portion of its new “People first” campaign this week with three ads for the Saturn Ion Red Line that pair personalities with their cars.

Each ad by the San Francisco shop presents two images, one of a person and one of a Red Line, Saturn’s new sports coupe. One ad shows a girl in a closet holding a blue shoe, next to an image of a blue Saturn Ion Red Line.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in