Goodby Loses Sprint to Publicis Team

Telecom giant shifts lead role to Digitas, supported by Leo Burnett

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Sprint is shifting its sizable account out of Omnicom-owned Goodby, Silverstein & Partners to "Team Sprint," a unit comprised of talent from Publicis agencies and led by Digitas.

"Team Sprint, a brand-dedicated agency ecosystem, provides an integrated, collaborative environment where the focus is on consumer needs, today and in the future,” said Sprint chief marketing officer Bill Malloy in a statement. The assignment will include brand strategy, advertising, digital, offline media, digital buying, and analytics. The team, led by Digitas president Tony Weisman, will include Leo Burnett.

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