Goodby Invited to Join A-B's Heritage Effort




SAN FRANCISCO – Anheuser-Busch has asked Goodby, Silverstein & Partners to work on the “heritage” ad campaign now handled by A-B’s lead shop, DDB Needham in Chicago.
A-B is asking Goodby to “partner” with Needham, according to Bob Lachky, vice president of brand management for the St.

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