Goodby Hits Vail's Slopes With Creative, Media Work

Goodby, Silverstein & Partners has picked up national creative and media duties for Vail Resorts in Colorado.
Goodby picked up the business following what sources described as an “informal review” that also included incumbent Kelley/Dexter in Boston and Cole & Weber in Seattle.
Kelley/Dexter retains creative and media duties for Vail campaigns targeting the state of Colorado. Vail representative Paul Witt confirmed the assignments but would not elaborate.
Overall, Vail spends about $8-10 million on advertising each year; Goodby will likely handle about $6-7 million of those billings, with Kelley/Dexter retaining the rest, sources said.
Goodby was tapped based largely on a prior relationship between the San Francisco shop and two Vail executives.