Goodby Hires Modernista!'s Kay for Digital

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Goodby, Silverstein & Partners has hired Gareth Kay as its new director of digital strategy.
 
Kay is shifting to the San Francisco shop from Modernista!, where he was head of planning. He served at the Boston agency for six years after moving to the U.S. from London, where he worked at Lowe.
 
Kay replaces Hashem Bajwa, who left Goodby in May to join TBWA as part of a clutch of “digital artists” brought in to supercharge its efforts in new media.
 
At Omnicom Group’s Goodby, Kay will work with chief digital officer Mike Geiger and digital development chief Matt Graves...

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