Goodby, H-P Ride New Consumer Wave

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SAN FRANCISCO Goodby, Silverstein & Partners launched a new phase of its “You + hp” campaign for Hewlett-Packard on Sunday during MTV’s 2004 Video Music Awards. The work trumpets consumer electronics products aimed mainly at young adults.

The client spent $425 million on ads in 2003 and more than $150 million during the first five months of 2004.,

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