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SAN FRANCISCO CIOs make confessions in a new print and online campaign aimed at drawing attention to Hewlett-Packard’s enterprise initiatives.
The advertising campaign, which broke Tuesday with a 10-page insert in The Wall Street Journal, was created by Goodby, Silverstein & Partners in San Francisco.
Spending for this effort is estimated at 25 percent of the client’s budgeted brand advertising this year, said Karen Jones, director of worldwide brand advertising for H-P. Last year, the company spent $225 million on print advertising, according to TNS Media Intelligence/CMR.
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