Goodby Gets Top Techies to 'Fess Up

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SAN FRANCISCO CIOs make confessions in a new print and online campaign aimed at drawing attention to Hewlett-Packard’s enterprise initiatives.

The advertising campaign, which broke Tuesday with a 10-page insert in The Wall Street Journal, was created by Goodby, Silverstein & Partners in San Francisco.

Spending for this effort is estimated at 25 percent of the client’s budgeted brand advertising this year, said Karen Jones, director of worldwide brand advertising for H-P.

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