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It’s about to get even drier in Drysville.
Goodby, Silverstein & Partners will abandon its 9-month-old “The Town Without Milk” campaign (shown here) for client California Milk Processor Board in favor of its previous creative strategy.
The change, which is being made at the behest of the Berkeley, Calif.-based client, comes after recent focus group results showed that the “town” ads created under the umbrella of Goodby’s long-running “Got Milk?” theme have not boosted sales, said Jeff Manning, the board’s executive director.
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