Goodby Feels the Pinch

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Goodby, Silverstein & Partners has lost Pizza Hut’s $6-10 million kids account in the wake of a reorganization of the client’s parent company, PepsiCo. That loss and other recent account shifts have forced the San Francisco agency to lay off about half of its
20- to 25-member design group.
Goodby’s most recent work for Pizza Hut broke last January.

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