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LOS ANGELES Cinema Advertising Council chairman and president Robert Martin announced the 2005 Cinema Advertising Award winners Monday.
“The Film,” a theatrical from BBD-France for Chanel No. 5, was named top national spot, followed by Hewlett-Packard’s “Picture Book” by Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, and American Express’ “Laird Hamilton” by WPP Group’s Ogilvy & Mather, New York.
The “De Niro” American Express series by Ogilvy & Mather and Mindshare WOW Factory, New York, was the named the top integrated campaign, in which onscreen and in-lobby advertising were coordinated.
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