Goodby, Deutsch Are Cine Ad Winners

LOS ANGELES Cinema Advertising Council chairman and president Robert Martin announced the 2005 Cinema Advertising Award winners Monday.

“The Film,” a theatrical from BBD-France for Chanel No. 5, was named top national spot, followed by Hewlett-Packard’s “Picture Book” by Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, and American Express’ “Laird Hamilton” by WPP Group’s Ogilvy & Mather, New York.

The “De Niro” American Express series by Ogilvy & Mather and Mindshare WOW Factory, New York, was the named the top integrated campaign, in which onscreen and in-lobby advertising were coordinated.

Discovery Creative Resources and PhD earned second for Free Family Film Festival’s “Animal Planet,” and independent Doner, Southfield, Mich., won third place for Circuit City’s “Dancing Santa.”

Interpublic Group’s Deutsch, Los Angeles, won a second place regional award for its Old Navy campaign. Digital Talking Screen Media (for Remax Blue Water) took first place, and Mad Injection (for Manhattan MiniStorage) placed third.

Spots were judged on story line, uniqueness, cinematic consistency, creative expression and entertainment value.