Goodby Charts 'Digital Evolution'

LOS ANGELES Derek Robson and Steve Simpson described the “Digital Evolution” of Omnicom Group’s Goodby, Silverstein & Partners into a modern, fully integrated agency here today at Adweek‘s Creative Conference: Mashup 2007 here today.

Robson, managing partner at the San Francisco agency, said the shop was prompted to alter its way of doing business after gathering internal and external perceptions.

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