Goodby to Chair Titanium Lions Jury at Cannes

NEW YORK Jeff Goodby will head the inaugural jury for the International Advertising Festival’s new Titanium Lions for Integrated Campaigns category.

The co-founder of Goodby, Silverstein & Partners in San Francisco will lead a 10-person jury, to be named later. Goodby previously headed the Film and Press & Outdoor juries in 2003.

This year, campaigns judged in the Titanium category must use at least three distinct communication channels, including both traditional and non-traditional media. There is no limit in terms of the number of communication channels used and the length of the execution.