Goodby Breaks New Milk Spots

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California Board Returns To Initial Strategy
SAN FRANCISCO–Goodby, Silverstein & Partners this week unveils two new 30-second TV spots for the California Milk Processor Board that wrap with the client’s longstanding “Got milk?” tagline. The effort is backed by an estimated $10-20 million in ad spending.
The San Francisco agency recently dropped its “Town Without Milk” campaign at the request of the Berkeley, Calif.-based

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