Goodby Breaks First Porsche Work

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SAN FRANCISCO – Goodby Berlin & Silverstein here shifted into gear on the Porsche Cars North America account last week as the first radio spots produced by the agency hit the air. In one, a voice calmly walks the listener through life’s disappointments, never walking on the moon and never being elected president, among them. It then presents the Porsche as one dream that may finally be in reach. A second spot describes a series of roads.



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