Goodby, Berlin Cleans Up at S.F. Show VII By Daniel S. Levin

SAN FRANCISCO - Judgment Day was the theme of this year's San Francisco Show VII, but it more appropriately might have been dubbed 'Remembrance of Thing

For the fifth year in a row Goodby, Berlin & Silverstein walked away from the night with the most honors, carting off a total of 105 awards including 8 gold, 37 silver and 60 merit.
The firm also won the 1993 Bell Ringer Award for advertising, which goes to the agency that wins the most awards at the show. Jeremy Postaer of GBS was honored with the Marget Larsen Award for art direction.
In all, nearly 1,000 entries vied for 386 awards in 69 categories.
Hal Riney & Partners garnered 52 awards. Hal Riney himself received the Howard Gossage Award for lifetime achievement in excellence in copywriting for his work during the last 25 years.
A total of 36 awards went to Foote, Cone & Belding. FCB also received the Best of Show advertising award for its Levi Strauss & Co. campaign.
The Don Ashley Award for account management went to Jack Rooney, Eric Roos and Mike Jurkovac of FCB for their work on Levi.
Pentagram Design, for the fifth year in a row, took home the Bell Ringer Award for Design, winning a total of 20 awards including 8 silver and 12 merit awards.
The Best of Show Design Award went to Madeleine Corson Design for work on the Advertising Photographers of America. Corson also won The Marget Larsen Award for Design. Bybee Studios captured the Best of Show Photography Award.
Young & Rubicam served as this year’s host firm, and Landor Associates acted as the design firm of record.
Copyright Adweek L.P. (1993)