Goodby Asks, 'Got Leche?'

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LOS ANGELES — As it enters its ninth year, the now-famous “Got Milk?” campaign for the first time will include a Spanish-language ad, set to run on ABC, CBS and NBC beginning Jan 14.

The 30-second spot is designed to reach Spanish-speaking teenagers who frequently watch English- language television. It comes amid reports that milk consumption is declining among teens, according to the client, the California Milk Processor Board.

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