Goodby: Al Qaeda Is the 'Ultimate Brand'

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SAN FRANCISCO Al Qaeda has the best brand in the world. That’s what Goodby, Silverstein & Partners’ co-chairman Jeff Goodby suggested in his opening keynote address at Adweek’s 30th Creative Seminar here today.

Goodby discussed why branding can take a lesson from news stories, which boil down complicated topics to one or two unforgettable images.

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