Goodby Advances in Ikea Review

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Goodby, Silverstein & Partners last week was named among the finalists for Ikea’s $30-40 million account. The other surviving contenders are Berlin Cameron/Red Cell in New York and Crispin Porter + Bogusky in Miami.

The request for proposals originally went to 20 agencies. Goodby was one of several San Francisco shops to advance to the semifinals, along with Black Rocket/Euro RSCG and TBWA\Chiat\Day.

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