Goodby Aces Hardware Review

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Ace Hardware and its new agency, Goodby, Silverstein & Partners, are planning a John Madden-free image campaign that will continue the chain’s long-running message of helpfulness.

The Oak Brook, Ill.-based company chose the San Francisco shop following a review that came down to WestWayne in Atlanta, Kirshenbaum Bond & Partners, New York, incumbent Campbell Mithun in Chicago and the eventual winner.

Most of Campbell Mithun’s work has been promotional, with NFL analyst Madden booming out the latest bargains.

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