Good Style Is Always in Fashion

Elberson Senger Shuler Recalls Another Era for SouthPark Mall
ATLANTA–Combining 1940s class with turn-of-the-millennium sass, Elberson Senger Shuler’s new multimedia campaign for the upscale SouthPark Mall employs basic yet stylish black-and-white imagery to draw Carolina consumers to tenants like Tiffany’s and Nordstrom.
Breaking this week, the $2 million television, print and outdoor effort is inspired by and uses the photography of the legendary Lillian Bassman. Bassman, now 82, was head fashion photographer in the 1940s and ’50s for Harper’s Bazaar.
“Our goal was to express the elegant and satisfying shopping experience at SouthPark,” said John Roberts, art director at the Charlotte, N.C.,