Good Guys Plans Heavy Holiday Spend

LOS ANGELES Two in a campaign of four 30-second television spots for the Good Guys broke Wednesday in four Western states. The consumer electronics retail chain said it would spend $10-15 million in the next few months and more than $42 million next year.

All four spots feature clinically white-clad “good guy” employees who suddenly materialize to listless customers in a living room (“Football”), bedroom (“Scary Movie”), station wagon (“Road Trip”) and by the Christmas tree (“Gift Exchange”) to vivify their lives with new video, car audio and other consumer electronics.