The Good Fight

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It wasn’t much of a surprise that Activision’s Call of Duty: Black Ops raked in $360 million in the first 24 hours of sales. A built-in core of gamers had been madly anticipating the drop, including a crew who held up a GameStop and demanded the entire stock.

So, it’s not like the game needed any more advance buzz. Why even advertise?

Apparently, the agency, TBWA\Chiat\Day, was one step ahead of the question, because this launch spot was shocking enough to stop your stereotypical gun-hating, war-hating mom type in her tracks (or at least, on her couch).



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