A Good Clean Fight

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Have you noticed the airwaves filling up with men who take vacuuming seriously? This used to be the realm of stressed, overdressed housewives or happy, hopping maids; now it’s a serious science for specialists who approach it with ever increasing levels of entrepreneurship and technology.

The original obsessive, David Oreck, genial American master of his eponymous 41-year-old brand, now has some competition, in the form of pretty boy British designer James Dyson, who went with a major agency, Fallon.

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