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A breeze whips through a grate on a city street, and a leggy blonde holds onto her skirt to keep it from billowing up. But instead of high-heeled sandals, she’s wearing Adidas sneakers. And instead of Marilyn Monroe, the sex symbol in question is Anna Kournikova.

The tennis starlet appears in one of three spots from Amsterdam shop 180 launching Adidas’ new ClimaCool athletic shoe.

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