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DiMassimo Brand Advertising has been named agency of record for Gomez Advisors, a Net-technology research group, after an East Coast review that began in December.
The Web site, based in Lincoln, Mass., expects to spend from $10-12 million on marketing this year, said Sandra McIntosh, Gomez brand director. “We’re very anxious to launch Gomez offline,” she said.
DiMassimo will break a national campaign during the second quarter.
Gomez comprises GomezPro.com, which sells professional research, and Gomez.com, which rates e-commerce sites.
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