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SAN FRANCISCO Golin/Harris International will assist the American Culinary Institute and the American Tasting Institute on a major branding and public relations effort, the agency said.
The San Francisco public relations firm won the account following a review that included four national PR firms as finalists, said Julie Hagler, chief marketing office of the San Francisco-based institutes. She declined to name the agencies.
The work will include building brand awareness for the institutes’ Gold Medal awards and educating consumers about the institute and the integrity behind its awarding process.
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