GolfSouth Set to Play With First Ad Partner

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Erwin-Penland Will Promote 28-Course Circuit in the Southeast
ATLANTA–The first agency search by GolfSouth, a manager of East Coast links based in Greenville, S.C., concluded about a long one-iron shot away at local shop Erwin-Penland.
The agency prevailed against four competitors to win a purse that will total between $750,000 and $1 million in billings. Erwin-Penland will be responsible for all marketing activities, including print and broadcast advertising, media buying and public relations.
According to GolfSouth vice president of marketing Roger Beasley, the agency’s primary task is to build customer loyalty in an increasingly competitive market.
“We’re dealing with an industry that’s becoming a commodity very fast,” Beasley said.






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