Golfsmith to GSD&M

Omnicom’s GSD&M Idea City has added Golfsmith’s creative and media chores.

The Austin, Texas-based shop had worked with the client on a project earlier this year. It now supplants SWJ on media and an in-house team on creative.

Golfsmith spent $4 million in media through the first three-quarters of 2009, per Nielsen. That’s up from the $2 million it spent during all of last year, but down from the roughly $10 million the retail chain spent on ads in both ’05 and ’06.

“We are impressed with GSD&M Idea City’s deep customer experience and their ability to grow organizations,” said Matt Corey, client svp, marketing, in a statement. “They’re the perfect partner for the plans we have in place to grow our brand and dominate the golf specialty retail space.”

The client operates 70 stores nationwide.