Golfers’ Warehouse Selects Dornenburg

BOSTON Dornenburg Group has been tapped by Golfers’ Warehouse for media buying and planning chores, said the agency. The ad budget is estimated in the $1 million range.

Golfers’ Warehouse “is a great regional company and we’re thrilled to help them stay ahead of the pack,” said Jeff Dornenburg, president of the West Hartford, Conn. shop.

The client handles creative duties in-house. Golfers’ Warehouse in Hartford, Conn. was founded in 1983 and specializes not only in selling golfing products but also features on-site net-protected driving ranges that allow golfers to try the products before a purchase. The chain has seven locations in Massachusetts, Connecticut and Rhode Island.

Dornenburg Group’s client list includes Saint Francis Hospital and Medical Center, Webster Bank, Grote & Weigel Meat Products and Troutbrook Brewing Company.