Golf Icon Returns as Pitchman

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Images of brand namesake Ben Hogan are the centerpieces of an upcoming national campaign from Greenberg Seronick O’Leary & Partners, lead agency for Hogan clubs and other golf products marketed by Spalding Sports Worldwide.

In one commercial, clips of Hogan competing some 50 years ago are intercut with black-and-white footage of contemporary players Hal Sutton, Jim Furyk, Bernhard Langer and Justin Leonard.

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