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Goldman Sachs has hired AT&T’s Fiona Carter as its first chief marketing officer, Carter confirmed to Adweek today.
The news, first reported by Axios, comes just a week after an internal memo revealed that Carter will leave her post as AT&T chief brand and advertising officer on June 26 following five years with the telecommunications brand. She’ll start at Goldman Sachs on Sept. 1.
At AT&T, Carter oversaw an advertising budget of over $5 billion, using it to create diverse and representative storytelling for the 144-year-old brand.
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