Goldman to Lead BBDO in L.A.

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TBWA/C/D Veteran Also Gets Responsibility for a Trio of Accounts
LOS ANGELES–BBDO West has hired an agency heavyweight to manage its Los Angeles office.
Steve Goldman joins the shop in the next few weeks as executive vice president and general manager of the office, a new post. Goldman, 44, will oversee day-to-day operations of the 60-person office and head up the Northrup Grumman, eCandy and MGM accounts. He reports to Tom Hollerbach, president and CEO of BBDO West, which includes an office in San Francisco.




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