GoldieBlox Wins Spot in Sunday's Super Bowl

Despite song controversy, startup gets ad slot from Intuit

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Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota.

It's been a strange and occasionally quite bumpy road to the big game, but the journey has clearly paid off with the news that GoldieBlox won Intuit's fan-voting contest to receive a free 30-second ad in the Super Bowl.

"We're up against big, huge toy companies with enormous marketing budgets," founder Debbie Sterling said in a video interview with Intuit.



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