Golden State Warriors Open Hooptopia Pop-Up to Promote Chase Center

San Francisco team's new home is an ambitious undertaking

a person making a basketball dunk at hooptopia
Hooptopia guests are harnessed and lifted into the air at a dunk zone. Golden State Warriors

The success of themed “museums” aimed at the Instagram crowd has led brands in multiple industries to execute their own versions, and professional basketball is the latest to hop on the trend. The Golden State Warriors partnered with one of the biggest names in social media-friendly pop-ups to launch their own experience designed to take fans on the career journey of a Warrior. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.