Gold Lions not quite as scarce as they used to be

By Tim Nudd

Holdmylion

Augmented reality is getting more popular in advertising these days, whether you're talking about GE Smart Grid technology or Optimus Prime. Proximity BBDO and Pub magazine in Belgium make it a part of Cannes Lions 2009 with their Hold Your Lion Web site. You print out a PDF, hold it up to your Webcam, and make a goofy face like you just won a gold Lion.